Dartmouth Royal Regatta, a community-run non-profit event held in Dartmouth, Devon, boasts a rich history and royal patronage. As one of the oldest regattas in the UK, it attracts a diverse audience, including local rowing clubs, families, and tourists from across the country. The event's digital presence needed to reflect its prestigious heritage and broad appeal.
In preparation for its 180th installment, the Dartmouth Royal Regatta identified the need for a comprehensive website redesign. The primary goal was to create a modern, user-friendly website that would enhance the digital marketing efforts and provide a seamless experience for visitors.
The existing website had accumulated a vast amount of information over time, resulting in a cluttered and confusing user experience. The main challenge was to reorganise this information to create a smoother user flow and make it easier for visitors to find the content they were searching for.
Our agency provided a range of services to address these challenges, including:
We employed a data-driven and flexible approach throughout the design and development process. This included:
The new website features several key functionalities designed to enhance user experience:
To develop the new website, we utilised a range of technologies and tools, including:
The Dartmouth Royal Regatta team was highly satisfied with the initial stages of the new website. They particularly appreciated the easily accessible information, clear user flow, and improved copywriting. These enhancements were crucial for meeting the needs of their diverse audience.
As the website is still under development, measurable results are yet to be fully realised. However, the feedback from the client and initial user testing indicates a significant improvement in user experience and content accessibility.
Looking ahead, our agency will continue to support the Dartmouth Royal Regatta with ongoing digital marketing strategies. This includes a full website redevelopment for 2025 and further adaptations to the branding to ensure it remains relevant and engaging.
The collaboration between Dartmouth Royal Regatta and our agency has laid a strong foundation for a successful digital transformation. The new website is set to play a pivotal role in enhancing the event's online presence, ensuring that the Regatta continues to attract and engage a wide audience as it celebrates its 180th year. This case study demonstrates our commitment to delivering tailored, effective solutions that drive real results.
Local businesses are so important to the communities they work in, but keeping on top of everything is sometimes just too much. Having someone else do the "leg work" can free up your precious time. MW Digital provides web design and development for businesses in Teddington, Hampton Wick, Dartmouth, and Exeter.
If you're interested in meeting in person, I'm located in London and Exeter (Devon).
